Townsend Atelier

I had a great time in Louisville with my mom this weekend. She was there at a conference for retail art suppliers, and I was just along for the ride, to meet people and look at cool art products.

One in particular was especially interesting to me, and I wanted to use Schmate to talk about it. (Warning: this next paragraph will sound like an infomercial, but I seriously think this is a cool product!)

A company called Townsend Atelier sells a product called Knead-a-Mold, a two-part silicon mold-making putty that is safe, easy, and professional-looking. Basically, find any object that you want to replicate (a sculpture, a frame edge, a fun surface), apply the Knead-a-Mold to it, let dry, and then use the hole it created to make casts, bronzes, clay, whatever.

Big emphasis on “whatever”…. whatever can include food! The mold can withstand heat (up to 300 degrees constant temperature, or up to 600 degrees intermittently), which means…. chocolates, fondant, fudge!

Ok, enough with the description. Time for some pictures since I can’t seem to articulate how cool this is.

The husband and wife team that owned TA were so kind and gave Mom a bunch of samples to use for her class. (Della, I saved one for you… I’ll give it to you at the wedding.) They were so generous, and their product was so neat that I hope only the best for them. So far, it looks like they are getting some great publicity, including a shout-out from Martha Stewart Weddings. Check out this cake made using Knead-a-Mold and fondant:

You can buy directly from their site. If I make something from one of the samples, I’ll detail it here.